Children’s Hour began with a noble dream: for every child to have a happy, safe, and fulfilling future.
In 1999, Marks & Spencer Plc and the New Millennium Experience Company under the leadership of Prime Minister Tony Blair created and developed “The Millenium Children's Promise” campaign. It had a very simple proposition – it invited individuals, employees, organizations, and corporations to donate their final hour’s wages of the year to charities for children. This idea and movement soon went global with an international network of partners in twenty-three countries, including the International Youth Foundation (IYF).
IYF member and top Philippine businessman Jaime Augusto Zobel de Ayala brought the campaign to the Philippines in September 1999, and called it the “Children’s Hour.” With its successful influx of support from the local community, the end-of-the-millenium campaign, originally set to run only for 4 months, eventually evolved into an independent foundation. Thus, in September 2003, Children’s Hour Philippines, Inc. was born.
Since its initial introduction as a campaign in 1999, Children’s Hour has been working to raise funds, give grants to implementing agencies, and make friends – all to improve and enrich the lives of Filipino children nationwide.