Fashion retail giant GOLDEN ABC, Inc. launched its official CSR platform called GET UP, their call to action to do something for others and for country. Golden ABC, through its brands Penshoppe, Memo, Regatta, Oxygen, Tyler, Red Logo and ForMe, aims to support nation-building initiatives that fall under their four main advocacies: education, environment, community building, and arts & culture.

Children’s Hour continues to strengthen its ongoing partnership with Golden ABC through the GET UP Campaign. As part of Golden ABC’s 25th year celebrations, brands like Penshoppe, Oxygen, ForMe, Memo and Regatta is giving a chance for its customers to “get up” for EDUCATION and donate to Children’s Hour. For every Php 1,000 minimum single receipt purchase, Php 25 can be donated to Children’s Hour’s programs on education.

Children’s Hour Executive Director, Evangeline T. Mayuga said, “Since 2004, Golden ABC has been one of Children’s Hour’s most steadfast donors. We are truly happy that Golden ABC continues to think of innovative ways of supporting our cause and our children, and for helping us make the world a better place, one shopping spree at a time!”

Photo shows (L-R): Mr. Bernido Liu, CEO of Golden ABC and a member of Children’s Hour Board of Trustee with Ms. Evangeline Mayuga, Executive Director of Children’s Hour.

Golden ABC is one of the Philippines’ leaders in fashion retailing with Penshoppe, Oxygen, ForMe, Memo, Regatta, Red Logo and Tyler as part of its growing family of brands with over 500 retail stores all over the Philippines andexpanding in the Middle East.