His Excellency Benigno S. Aquino III executing the “APIR” (high-five) with Children’s Hour beneficiaries symbolizing his support in helping improve the lives of Filipino children and in making the world a better place, one hour at a time.

On Wednesday, December 8, 2010 Children’s Hour celebrated its 10th campaign year through the Annual Benefit Lunch dubbed “APIR”: Sampung Taong Pagtulong sa Batang Pilipino at the A. Venue Hall in Makati City. The event was co-presented by the Management Association of the Philippines (MAP) and in cooperation with Le Chef and Antel Group of Companies. The Annual Benefit Lunch is held every December as the biggest fund-raising event of Children’s Hour. This year’s luncheon was supported and attended by over 800 guests. His Excellency Benigno S. Aquino III delivered the keynote speech wherein he appreciated the dedication of people who believe in the same cause and would willingly support projects that will benefit the underprivileged Filipino Child.